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Why Does the YETI Tumbler Cost So Much?

Whether your preferred beverage is hot or cold, the two bigger sizes—the 20 and 30 oz. tumblers—are adaptable and perfect for on-the-go hydration, according to Yeti mug. With a tumbler designed to match your cupholder and lifestyle, you can fill it with everything from hot tea to a breakfast smoothie and head out on the road.

What Makes the YETI Tumbler So Pricey?

YETI tumblers are pricey because of their strong branding, which allows them to command a higher price. Though YETI was among the first companies to market them, the Yeti tumbler’s technology is identical to that of other comparable stainless steel tumblers manufactured in China.

In addition to being the first to market, YETI tumblers are able to maintain their premium pricing due to its high-quality product, appealing brand, and cool colors and sizes.

The price of YETI tumblers is high. Other comparable tumblers are significantly less expensive, ranging from $10 to $20, with the standard 20 oz. costing around $30 and the big capacity 30 oz. costing about $35.

In the end, YETI tumblers’ popularity, high cost, and ability to command a premium price are all due to its branding.
Because YETI is the most expensive brand available, consumers are prepared to spend more for a YETI tumbler.
Similar to how Apple is THE computer/phone brand, Nike is THE shoe brand, and Coca-Cola is THE cola brand, YETI is THE tumbler brand.
People are prepared to pay extra for them since they are a developing trend and a status symbol.

The Yeti Rambler’s Test Results

Performance of Temperature

The assertion that the Rambler boasts vacuum insulation “to protect your hot or cold beverages at all costs” is arguably the most audacious one Yeti makes. Bernie Deitrick, CR’s test engineer, discovered that the Rambler maintained beverages hot for four and a half hours when he filled it with water that had been heated to the temperature of freshly made coffee.

According to Deitrick, “that was far from the best, but it might be enough for most users and enough to earn a rating of Very Good in our test.” “We discovered eight additional mugs that outperformed the Rambler, including a Zojirushi that maintained water’s heat for 13½ hours—roughly three times longer than the Yeti.” For most coffee consumers, nearly 14 hours is definitely too much, and to be honest, the Rambler’s 4½ hours may be too, but it’s also obvious that the Rambler is far from the best.

Spilling and Leaking

Although it isn’t designed to be, the Rambler isn’t a leakproof mug either. The Rambler’s lid fits tightly over a lip within the cup and has a rubber gasket around the outside. If you bump into a speed bump while driving, for example, the precise fit prevents coffee from spilling. If the mug is knocked onto its side, it slows down any leaks, allowing you to flip it right side up before your coffee spills all over the floor. You can effortlessly take a sip thanks to its straightforward magnetic opening mechanism, then close the latch.

Although Yeti clarifies that the Rambler isn’t impervious to leaks, we believe it may be considered impervious to them. The Rambler’s design most likely strikes the ideal balance for many customers between ease of use and a minimal degree of protection against the worst leaks. It’s frustrating to have to push a button or pop a cap up every time you take a drink of coffee, so we tested mugs and discovered that features like more latches, which help make them leakproof, also make them a little more difficult to use.

Daily Cleaning and Use

Finding a mug that is both thin enough to fit in a standard automobile cup holder and still hand-cleanable is challenging. However, the Rambler is a good fit for that.

The reason for this is that it is thin where it should be. Because of its tapered design, which is bigger at the top and narrower at the base, the Rambler fits easily into the cup holders of four of the automobiles we tested, including a Honda Pilot and a Toyota Prius. The other mugs needed a bottle brush to clean, but this one was one of just two that was easy to do by hand.

Additionally, the Rambler’s nearly crevice-free shape reduces the areas where coffee may linger; even after we left coffee and cream in the mug and lid for 48 hours before washing, the mug didn’t retain any unpleasant smells.

The mug’s rolled-lip top makes it pleasant to sip from even when the lid is off. You may purchase a replacement lid from Yeti for $10 if you ever damage or misplace the original. Additionally, you may purchase the lid’s magnetic latch alone for $3 if you misplace or damage it. You would have to purchase a brand-new mug in the event that something broke because some manufacturers don’t provide replacement lids or any other parts.